With 5 years of UX design experience, I have collaborated with clients across various sectors including telecommunications, e-commerce, retail, and more. I have continually enhanced my skills and design thinking to craft seamless user experiences and offer user-centric design solutions for digital platforms.
Additionally, my background in branding and digital marketing runs deep. With 4 years of experience in the advertising industry and a strong academic foundation, my efforts have been dedicated to uncovering customer insights to drive marketing communication strategies and cultivate stronger connections between brands and their audience.
Drawing from my background in branding and digital marketing, my design thinking is closely intertwined. With four years in the advertising field and a strong academic background, my dedication lies in uncovering customer insights that fuel effective marketing communication and cultivate enduring relationships between brands and their customers.
Awards
2016
Silver Interactive Lotus, ADFEST, Bangkok, Thailand
Project: Going Home
Client: Hyundai Motor Group
Shortlist, Cannes Lions, Cannes, France
Project: Going Home
Client: Hyundai Motor Group
2011
The Grand prize in Web site category, Web Award Korea, Seoul, Korea
Project: Housing Idea Contest
Client: Daelim
Finalist, 120 Dasan Call Center advertising competition, Seoul, Korea
2009
The grand prize, Amore Pacific Pink Ribbon Campaign advertising competition, Seoul, Korea
2007
The grand prize, Samsung Fire & Marine Insurance advertising competition, Seoul, Korea
Press
Work experience
2018 - 2023 UX designer, AKQA, New York, USA
Clients: Verizon, Delta, Olive AI
2017 - 2018 Student graphic designer, NYU IT team, New York, USA
Designed posters, website contents, annual report kit, and NYU security mascot
2016 - 2016 Graphic design intern, Daniel Nicole, New York, USA
Designed graphic elements for Disney X Daniel Nicole bags
2015 - 2016 Associated creative director / Copywriter,
PLAYGROUND, Seoul, South Korea
Clients: Hyundai Motor Group, Kia Motors, LG and KT Corporation
Created VR campaign, mobile app campaign, and TV/print ads
2011 - 2013 Interactive campaign specialist,
TBWA KOREA, Seoul, South Korea
Major Clients: Samsung, Guinness, Nissan, Clean & Clear, The Body Shop and Michelin
Established strategies and executed on/offline integrated campaigns
Directed online ads execution, digital content creation, and web/mobile site building
Executed online media planning and online media platform management consulting